BABA CentralFEU · Institute of Accounts, Business and Finance

BUSINESS ADMINISTRATION · PROGRAM HUB

Business knowledge.
Purposeful decisions.

A shared home for the BSBA program, curriculum alignment, and faculty evaluation analytics.

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BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION

A foundation for
thoughtful business practice.

The BSBA program develops business knowledge, analytical skills, communication, and professional judgment. Students apply concepts from accounting, business analytics, economics, finance, law, management, organizational behavior, and marketing to local and global business situations.

Business planning, case work, research, and internship experiences connect classroom learning with professional practice. The program prepares students for management roles, entrepreneurial ventures, and further business studies.

Business planningCase analysisExperiential learningWorkplace ethics

AREAS OF FOCUS

Three paths in the repository

Shared business foundations. Specialized coursework.

01

Financial Management

Study financial decisions, investment analysis, and the management of business resources.

Finance · Investments · Analysis
02

Marketing Management

Connect customer insights with marketing strategy, brand decisions, and business growth.

Customers · Strategy · Markets
03

Entrepreneurial Management

Develop business opportunities through venture planning, innovation, and enterprise management.

Ventures · Innovation · Enterprise

WHAT LEARNING WORKS TOWARD

Six program learning outcomes

Expand an outcome to read its focus.

PELO 1Business Professional Orientation+

Apply business knowledge, models, and workplace ethics across disciplines.

PELO 2Critical Thinking and Decision-Making Skills+

Evaluate business problems and propose solutions supported by analysis.

PELO 3Communication Skills+

Present and defend business recommendations clearly and persuasively.

PELO 4Information Literacy+

Evaluate sources and use evidence responsibly in business decisions.

PELO 5Social Interactions Skills+

Work effectively with diverse people, teams, and cultures.

PELO 6Citizenship, Sustainability, and Global Perspective+

Consider communities, global contexts, and the impact of business decisions.

Program overview and outcomes adapted from the supplied BSBA Program Specification (2026). Specializations shown match the curriculum repository.